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Lead Follow-up Suggestions

September 5, 2013

LEAD FOLLOW-UP SUGGESTIONS FROM DIRECT RESPONSE CARD PACKS AND CATALOG GUIDES

All advertisers will receive bonus leads of all who respond to a printed READER SERVICE CARD in the packet or a BIND-IN card in the CATALOG. Many also respond online at the digital version of the printed packets or catalogs.

The recipients of the packs and catalogs may check the boxes of specific companies or products listed in the product directory. They also enter a drawing for a quarterly high value prize normally over $500 like a lap top computer or IPAD.

Advertisers receive a weekly email from Tri-media containing all leads in an excel spread sheet. If someone responds more than once or to multiple mailings you may get the lead more than once.

EMAIL MESSAGE REPLY: either all text or HTML.

We suggest sending an email message to all leads who have requested information about your company or products. This may contain the following:

Subject line: Your request for “List product or items”

Thank you for responding to “Name of Publication or Packet”. Please visit our website to get more information about “….. “. Feel free to call to discuss.

Give a brief paragraph recap about your company or products.

Provide your phone, email and website.

PHONE FOLLOW-UP BEFORE OR AFTER SENDING EMAIL

Introduce your company and self indicating your are following up on their request to provide personalized service and consultation to determine if your product meets their needs at this time or in the future.

If you send an email first, follow-up with a call. If you call first, be sure to follow-up with an email.

MAIL FOLLOW-UP

If no phone or email is available, send a brief letter of introduction and request they contact you if have any interest in your product or service.

Remember, leads represent POTENTIAL INCREASED PROFITS TO YOU... so act on them quickly!

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