Print Page

Maximize Results Through an Integrated Marketing Approach

May 2, 2012

You can’t expect customers, or even visitors, just because you have launched a new website.  Selling your products now requires a multi-faceted marketing approach that utilizes a combination of tried and true traditional methods and emerging digital marketing options. Having a great website is absolutely necessary, but it’s not enough.

The internet has democratized the marketplace enabling anyone with a computer and some ambition the opportunity to launch an online business. Gone are the days when companies needed hundreds of thousands of dollars to get their product in front of masses. This is great news for businesses and consumers, but it breeds new challenges that didn’t exist a decade ago.

We all know the feeling of using a search engine to find our product and finding new competitors that weren’t there last time we searched. If there is a new demand for your product this isn’t as big a problem, but unless you are selling iPads, that’s probably not the case. And within the finite Church market, it is really a challenge. New churches are planted, other churches merge together, and some close their doors, but the church universe remains about the same size. Yet new products and companies continually try to break into the market.

In the last decade many have turned to Email Marketing, SEO (Search Engine Optimization) and Online Advertising, which is undoubtedly a marketing necessity. When potential customers go online to search for a product you sell, they need to be able to find your website and if they don’t, they will find your competition. Seek out other websites that will boost traffic to your site. Exposure on sites within your targeted market will increase your own site SEO with valuable web links. Broadcast emails to targeted lists within your market will drive traffic right to your site. 

These web options are powerful tools for any marketing campaign, but a common mistake is to invest ALL of your marketing dollars in the web. As stated in the magazine, deliver, a magazine put out by the United States Postal Service:

“We live multichannel lives. You’re reading your magazine. You’re checking your smartphone for emails. You’re on the wireless on your digital tablet. You get home and check your mail and your desktop computer….  Marketers can determine just how to blend those channels to get maximum value out of their investment.”
(from the article Fantasy Multichannel, August 2011)

So, is print advertising dead or unaffordable? Nope. Catalog marketing and cooperative mailings are very much alive and profitable. These mediums along with your own solo direct mail can drive targeted traffic to your website.  I recently found an air duct cleaner, an attorney to help lower my property taxes and a bench from a home improvement store, all in direct mail pieces that landed on my front porch. I did not search for any of those things. With a targeted mailing and a quality product or service, you can reach qualified prospects before they begin their search. You have then taken a big step ahead of the competition clamoring for attention on Google.

The mailers I responded to were in completely different formats, from a variety of businesses with presumably a wide range of budgets. I found the Air Duct Cleaner in a cooperative “ValuPack”, the attorney sent a formal business type letter, and the bench was featured in a weekly coupon book. While each product and campaign was completely different, they all used a targeted mailing list to reach me. Each used a different set of criteria to find me such as a recent home purchaser, a certain household income, age of home, my purchasing history, or a request for product information. If a product and campaign is tailored to my needs, it goes from being “junk mail” to being something that is useful. Bottom line, send a valuable offer to a targeted list, not just to every name and addresses you can find, and you will see results.

The same concept applies to telemarketing. The effectiveness of a campaign begins with your offer, then select a quality list and execute with professional telemarketers. Telemarketing success rates are also increased when the campaign is done in tandem with a direct mail campaign. 

Success rates will increase when marketing channels are integrated to strengthen one comprehensive
campaign. TRI-MEDIA has implemented this approach to market our own products and has used these methods to assist hundreds of other companies for over twenty years. Whether you do any business with TRI-MEDIA in 2012, I encourage you to consider our options and implement a variety of marketing channels to get your message out there. Any one approach will not be enough to rise above the pack. Maximize your profit and investment with a multifaceted campaign. 

Article written by Eric Siegel, web coordinator of and sites. If you have any questions about our marketing options or the Christian marketplace, contact us.
Our team of consultants have an average of over 25 years of experience particularly in marketing to
Churches, homeschooling families and Christian consumers. 

Comments (35) - Post a Comment
Excellent article, Eric!
Rob Amborse at 5:30pm EDT - October 18, 2011
Always maintain the same quality in all the posts. This was really informative and I got lots of information from your post. Thank you for this post. The post is really amazing. It has many helpful information which is written in a simple and meaningful way. I have visited custom essay writing service and I got good writing style.
annieo at 3:12am EDT - September 14, 2017
I am happy to read this :)
Alexie at 3:45am EDT - July 20, 2018
I Appreciate This Work Amazing Post For Us I Like It.
Finance Assignment Help Online at 12:36am EDT - September 3, 2018
I am hoping the same best effort from you in the future as well. In fact your creative writing skills has inspired me.
Paleo Diet at 2:15pm EDT - September 9, 2018
Great Information sharing .. I am very happy to read this article .. thanks for giving us go through info.Fantastic nice. I appreciate this post.
Vitamin B6 Deficiency at 1:08am EDT - September 10, 2018
I read your post and I found it amazing! thank!
Jaundice at 1:27am EDT - September 10, 2018
Cool stuff you have and you keep overhaul every one of us
Vegan Diet at 1:31am EDT - September 10, 2018
I have a mission that I
Mediterranean Diet at 1:31am EDT - September 10, 2018
I can see that you are an expert at your field! I am launching a website soon, and your information will be very useful for me.. Thanks for all your help and wishing you all the success in your business.
Narcolepsy at 1:44am EDT - September 10, 2018
I read your post and I found it amazing! thank!
Type 2 Diabetes Diet at 1:50am EDT - September 10, 2018
Thank you very much for sharing such a useful article. Will definitely saved and revisit your site
Remedies for Gout at 1:54am EDT - September 10, 2018
am very happy to find your blog on Google and this helps me to complete my research study in the future. I am very helped and thank you very much ...
condo for sale pattaya at 6:58am EDT - September 11, 2018
Actually I read it yesterday but I had some thoughts about it and today I wanted to read it again because it is very well written.
Thai sim card at 10:14am EDT - September 11, 2018
We stumbled over here from a different webpage and I think it might be so good.
Whatsapp Group Link at 3:43am EDT - September 17, 2018
Organic Purple Terp has very potent effects are clearly detectable in both mind and body, delivering a fusion of cerebral euphoria and physical relaxation. With a THC content of 23% this stuff is grown fully organic and has a sweet grape like flavor when smoke. Most patients claim this strain works great for pain management, stress, insomnia, appetite loss, and muscle spasms. Try some in your cart today!! buy weed online canada
Christopher at 6:16pm EDT - September 22, 2018
I really appreciate this wonderful post that you have provided for us. I assure this would be beneficial for most of the people.
Zonnepanelen prijs at 12:59pm EDT - September 27, 2018
I use basically superior fabrics : you will discover these products by:
Zonnepanelen kopen at 12:54am EDT - September 28, 2018
I would recommend my profile is important to me, I invite you to discuss this topic.
Zonnepanelen at 6:49am EDT - October 1, 2018
Excellent read, Positive site, where did u come up with the information on this posting?I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work.
Webdesign at 12:24am EDT - October 2, 2018
This is exciting, nevertheless it is vital for you to visit this specific url:
Social Media Marketing Services at 6:33am EDT - October 2, 2018
Excellent read, Positive site, where did u come up with the information on this posting?I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work.
digital seo at 7:21am EDT - October 2, 2018
I personally use them exclusively high-quality elements : you will notice these folks during:
Design Build Commercial Construction at 8:49am EDT - October 3, 2018
For many people this is the best solution here see how to do it.
Reviews Pejman sabet at 2:27am EDT - October 11, 2018
I prefer merely excellent resources - you will see these people in:
SCR888 at 4:57am EDT - October 14, 2018
This post is really magnificent. I really like this post. It is one of the best posts that I ve read in a long time. Thanks a lot for this really good post. I really appreciate it!
Wordpress webdesign at 4:07am EDT - October 15, 2018
You might comment on the order system of the blog. You should chat it's splendid. Your blog audit would swell up your visitors. I was very pleased to find this site.I wanted to thank you for this great read!!
Wordpress webdesign at 8:04am EDT - October 16, 2018
I am overwhelmed by your post with such a nice topic. Usually I visit your blogs and get updated through the information you include but today
Gaming chair at 3:13am EDT - October 17, 2018
Welcome To The World Of SATTA MATKA RESULT {S M R} Group, Here You Get Latest Information About Satta Matka Guessing, Satta Matka Kalyan And Much More. Today We Have Seen That Peoples Are In Search Of Kalyan Matka Result And Matka Results Today So We Are Here To Provide You Results As Fast As Possible. Also Peoples Make Guessing Of Many Lottery Games On The Basis Of Charts Like Mumbai Matka Chart And Kalyan Matka Chart.
SATTA MATKA at 6:22am EDT - October 17, 2018
Buy Bulk SMS Text Message Online In Nigeria @ 76kobo per SMS unit and Enjoy Immediate Delivery. We provide affordable
Bulk SMS Nigeria at 7:47am EDT - October 17, 2018
I use basically superior fabrics : you will discover these products by:
wireless charger at 3:58am EDT - October 18, 2018
you can use Digital marketing as marketing strategy to expand your business in digital field and to do so you need to hire a professional Digital Marketing Agency
Irsa Chaudhry at 9:22am EDT - October 18, 2018
I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well. In fact your creative writing abilities has inspired me to start my own Blog Engine blog now. Really the blogging is spreading its wings rapidly. Your write up is a fine example of it.
general contractor at 6:15am EDT - October 20, 2018
I am looking for and I love to post a comment that "The content of your post is awesome" Great work!
shan at 3:14am EDT - October 21, 2018
They're produced by the very best degree developers who will be distinguished for your polo dress creating. You'll find polo Ron Lauren inside exclusive array which include particular classes for men, women.
Spielzeug at 5:37am EDT - October 21, 2018

Post A Comment

Name: (*Required)
Email: (*Required)
- Not Displayed With Comment

« Back to Articles

Upcoming Publications Schedule

View All

Start Here!

Start Here!

Have questions? We’re happy to help. Contact us today for pricing and other information specific to your project.