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Maximize Results Through an Integrated Marketing Approach

May 2, 2012
You can’t expect customers, or even visitors, just because you have launched a new website. Selling your products now requires a multi-faceted marketing approach that utilizes a combination of tried and true traditional methods and emerging digital marketing options. Having a great website is absolutely necessary, but it’s not enough.

Keys to Successful Email Marketing

January 18, 2012
The majority of businesses today utilize email marketing to some extent, but only some are making the most of this highly effective and affordable means of communication.

Advantages of Direct-Response Lists versus Compiled Lists

June 17, 2011
Advantages of Direct-Response Lists versus Compiled Lists

Card Deck Design Tips

June 17, 2011
Since many people are new to Card Deck advertising, we decided to put together this list of tips for designing a successful Card Deck ad. We've been publishing Card Decks for over 20 years, so we know if utilize these tips, you will be well on your way to a successful campaign!

How to Avoid the 5 Biggest Pitfalls of Advertorial Marketing

October 21, 2010
You obviously know that advertorials are one of the most powerful sales tools on the Internet. And you’re ready to get started. You’ve done your research. You know your customer. Your list is an ideal fit. And you’ve already purchased the ad space. Now you’re ready to write the copy. But you’re about to find out one of the harshest truths of Internet marketing – it’s hard to write an advertorial that works.

The Difference Between a Successful Advertorial and Disappointing Results

October 21, 2010
Advertorials work. If they’re done right, they can generate exceptional results for any business. Whether you’re trying to promote interest in a new business idea, or trying to drive leads to an online sales page, a good advertorial is a very effective weapon.

What Many Advertorial Writers Put In Their Copy That You Should Always Leave Out

October 8, 2010
The goal in advertorials is to inform, educate, and sell. To accomplish this, it's vital your prospects glide through your copy. But many writers add something to their advertorial that never needs to be there. In fact, it's so easy to include these that even the best writers have to go back and make changes.

Glossary of Direct Mail Terms

October 8, 2010
Glossary of Direct Mail Terms

Principles of Direct-Marketing Success

October 8, 2010
The whole purpose of direct-marketing is to get your message across to as many potential customers as possible in order to sell your product or service.

Telemarketing Tips for Effectively Reaching Church Leaders

October 8, 2010
Since many Pastors take Mondays and/or Fridays off to rest from or prepare for ministry, the best days to call are Tuesday, Wednesday and Thursday.

The Right List for You

October 8, 2010
When trying to determine which list to select for a specific direct-marketing campaign, and in order to meet your goals and objectives for that campaign, it's important to get the answers to some specific questions:

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